College teams are already training and scrimmaging, weeks ahead of another academic year. So now is the time to plan your college media’s sports coverage – that is, if you have not already done so. (It’s not like every single event is not already scheduled and available on your school’s athletic website, right?) Planning enables staffs to be more creative, more engaged and more relaxed. Below are 10 tips for improving sports coverage across any media, which are excerpted from the second edition of the Field Guide To Covering Sports, which will include the expanded list when the book becomes available in Winter 2017. The new edition dives even deeper into social, digital, and mobile sports media, and the Field Guide greatly expands coverage of sabermetrics/analytics, Fantasy sports, ethics, broadcasting and visual storytelling. Plus, there is a chapter on covering a college beat.
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